The Basics of PPC: Everything you Need to Know to Get Started

PPC, also known as Pay-Per-Click is an advertising method that took over the world of digital marketing a long time ago. To be precise, the first PPC modal was seen in the year 1996! So, it’s been more than 2 decades that this method of digital advertising came into force.

If you’re still learning about PPC, you’ve landed on the right page! At Creative Room, we deliver result-oriented SEO services Ludhiana and our digital marketing experts have gathered all the basic information you need, to know PPC and Google Ads in detail. So, let’s get to it:

What is Pay-Per-Click?

Ever typed a search query in Google and the top results showed ‘Ad’ in front of their description? Well, that is PPC!
In simpler words, Pay-Per-Click is a digital advertising model in which businesses pay a set amount of fees every time a user clicks on their ad that shows in the search engine results or any other platforms like social media. So, if you’re unable to earn organic visits of users to your website through SEO, this method of advertising will help you buy those visits. It is a paid method of boosting traffic to your website and earning your audience and customers.
The most common form of PPC advertising is search engine ads. For this, businesses bid to place ads on the sponsored links of a search engine. So, when a user makes a search query using the keywords related to the business, the ad will show at the top of search engine results. For instance, if you type in a search query ‘shirts for men online’, you can see several shopping websites lines at the top of the search engine results under the group ‘Ads’. These are PPC ads.

Now, whenever a user clicks on the sponsored link, the business owner or advertiser will have to pay the set amount per click, hence the name Pay-Per-Click. PPC ads work in a great way when done rightly.
Let’s say you’re paying $2 for one click and it results in a sale of $200 – you’ve made a great profit! So, that’s a win-win!

Google Ads – The Most Famous form of PPC Ads

Now, when we talk about PPC, most people assume it to be Google Ads. However, that is not the case. Pay Per Click has a wider scope and types other than search engine ads and in search engine ads, Google Ads is just another part of it.
However, there is no denying the fact that one of the most popular and the most widely used type of PPC ads is Google Ads (earlier known as Google AdWords). As explained above, Google Ads work the same Google Search Engine Results and on other properties of Google. Now, based on where the ads will show, the Google Ads Campaigns are divided into different types. Let’s have a look at them:
- Search Campaign
- Shopping Campaign
- Display Campaign
- App Campaign
- Video Campaign
So, when you’re setting up your Google Ads campaign, you can choose the right campaign format as per your requirement and the results that you’re expecting. If you are confused about choosing and setting up a planned ads campaign, you can seek help from experts delivering digital marketing and SEO services Ludhiana. Now let’s have a look at how you can set up the right ad campaign!

Setting Up and Managing a PPC Campaign

To set the campaign right and manage it, you can follow the below-mentioned steps:

1) Researching and Adding Keywords

The success of your PPC campaign depends on the keywords you use. If the users are not using the keywords set by you but are searching for products or services in your niche, your ad won’t show in the results and the campaign will be a total fail.
So, PPC keyword research takes time as it is a very crucial process. While researching for PPC keywords, make sure they are relevant, exhaustive, and can be modified. Add only the best keywords for your campaign.
On a second note, also add negative keywords to the campaign. It means adding non-converting keywords so that you don’t waste a lot of money on useless keywords.

2) Make Different Ad Groups

Now, to make your ad campaigns successful, you need to split your campaign into different small ad groups. It will help you improve the Click Through Rate (CTR) and Quality Score of the campaign. For this, you can target different landing pages and ad text.

3) Keep Reviewing

Keep reviewing the campaign and eliminate the non-converting keywords to avoid spending extra and wasting your ad budget.

4) Refresh your Landing Page

Once the user clicks on the ad, they will land on your landing page. So, make sure the page has the latest information and whatever the user is seeking. If they don’t find what they’re looking for, they will bounce back, which is not the best for your campaign results.

With these tips and this information, you can rest assured that your PPC campaign will be a success! If you think you don’t have the technical expertise and knowledge to set up a campaign, get help from digital marketing or SEO expert Punjab. At Creative Room, we are a renowned digital marketing and SEO company Ludhiana. Get in touch with us today!

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