8 Digital Marketing Trends You Need to Watch Out for in 2022

Nowadays, businesses whether small or large try to adopt digital marketing strategies to strengthen their overall business growth. No doubt, the year 2020 has created some chaos in entire human lives so as in 2021. As pandemics returned and put businesses havoc. Digital marketing trends allow businesses to stay updated with all the latest strategies.

Want to know what are the emerging digital marketing trends?

Hear it from our digital marketing specialists.

  • Focus on video marketing
    Videos are the best way to demonstrate the product or service of a business. That's why most businesses try to focus on video marketing to enhance brand value as well as awareness. If you aren't already producing marketing videos, you should think about expanding your digital strategy.

  • Analyze the social media sentiment
    The biggest advantage of using GMB is that your business gets advanced results and higher visibility in the local search results.

Have you seen a drop in trust in social media influencers?

Influencer marketing has long been the go-to strategy for promoting a specific product or raising brand awareness. That began to change a few years ago and will peak at the end of 2021. The numerous scandals caused by Instagram celebrities created a trust crisis. People are becoming more skeptical of influencer endorsements. However, this does not imply that influencer marketing is ineffective. Sentiment analysis will be a game changer in 2022. Wondering about seamless business growth with a decent online presence, this can only be possible when you avail of the cost-effective SEO services.

  • Voice search finally comes into play
    Back in 2019, many marketing experts predicted that voice search would be a digital marketing trend. However, it was not as well received as we had anticipated. This year, however, you may want to reconsider your marketing strategy and include voice search optimization. And don't worry, it's not as difficult as you might think. For years, marketers have focused on content marketing and SEO, tweaking and optimizing blog posts to rank first in search engine results pages (SERPs). Search engines like Google still use written content to present results for verbal queries, so optimizing for voice search is no different. The disadvantage is that it generates so-called zero-click searches, which can be annoying for digital marketers.

  • Make use of Micro-moments
    The rise of smartphones shortened our attention span. We decide in an instant – what to eat, where to go, or what to buy. Remember about that while working on your digital marketing strategy.

    Google calls these instants micro-moments and distinguishes 4 types:
    • I want to know moments
    • I want to go moments
    • I want to do moments
    • I want to buy moments
    To meet this new, speedy decision-making process, brands must capture readers' attention within seconds. A recent study by Microsoft found out that our attention span fell from 12 seconds in 2000 to just 8 seconds. We are worse than a goldfish. Micro-moments are closely related to personalization and targeting advertising. You have to be present on precisely the platforms where your customers are present and invest in short ads, that meet exactly the question asked at that precise moment.

  • Zero-click searches
    We all like to optimize for Google, but as you can see, search queries are increasingly featuring snippets. That could be a problem for some digital marketers because they always want to rank #1 with their content, which means Google will most likely use some of it and place it directly in the SERP. If that section of the text is critical to the user, they will most likely read it and never return to your site. There is no cure for this. You might want to rethink your content and concentrate more on topics that require more explanation.

  • Influencer marketing
    With the help of influencer marketing, businesses can cater to a wider audience.

  • User-generated Content
    User-generated content is an effective way to reach millennials and Gen Z users. Numerous brands in today's world encourage their customers to share unique content in exchange for discounts, prizes, or free products.

Final Thoughts
This guide to the Top digital marketing trends in 2022 will keep your plan ahead for your digital marketing strategies in the future. One must keep an eye on the updates and upgrades in new technologies to edge on the competitors in the industry. For more details, schedule a visit to the Creative room today!

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