First, and foremost principle of a good UX design is to know your audience well. You cannot serve chicken to a vegan customer at a restaurant and hope for them to enjoy it! Similarly, you cannot deliver any digital experience to your audience and expect them to like it. So, begin by conducting research, surveys, and Q&As to know your audience the best before framing a functional UX design.
The world is going bonkers after minimalism, and minimal designs are in trend these days. Also, keeping in mind the different spectrums and levels of skills users have, you must build the most simple UX design that fits all. If any user finds it difficult to browse through your website or app, you can lose leads.
Ever visited a cluttered website that pulls your attention to every corner of the web page? Well, it is known as cognitive load and is not a good UX design idea. So, keep in mind that you need to minimize the Cognitive Load on your website and make it simple for your audience. Let them do one thing at a time, smoothly and with interest.
There are so many theories about the psychology of users being affected by visuals, color schemes, and typography placement on digital platforms. Learn about it and use it in your favor.
Ensure the language used on your website or app is simple and easy for every type of audience. Avoid using technical jargon.
Narrative designs are where the website itself tells its story through visuals, animations, and text. A Narrative Design generated user interest and helped improve the UX.
Websites and apps use creative animations and witty texts, even when they are showing an error. It leaves a good impression on the mind of users, delivering a good user experience.